Category Archives: Uncategorized

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1SNS Delivery00000
2Utah Skis Races Ahead of the Competition with Shopping Feed Service00000
3Tram skiing. Now.00000
4Ski resorts reopening in June00000
5What’s to Be Done With 15 Feet of Snow in June? Utah Knows00000
6Hello world!00000

SNS Delivery

Introducing Ski ‘N See Delivery, which now services the Park City, Deer Valley, and Canyons resorts! If you are staying at or near one of these resorts, let Ski ‘N See Delivery bring your equipment straight to the comfort of your house, condo, or hotel. We’re fast, easy, and affordable. Our friendly, experienced staff will deliver at your convenience. Not only will you have access to convenient rental options, you also get phenomenal low pricing on equipment delivery. We offer free delivery and free pickup, so the rates you see below are the prices – No hidden fees!

After we receive your reservation, our technicians are trained in the art of equipment selection, and they know the characteristics of all the latest models. We will factor in your height, weight, skill level, and snow conditions to select the best equipment for you. If you want a specific brand, you can tell us when you make your reservation. We will do everything possible to deliver exactly what you request. If we can’t, we will deliver a comparable ski. Make a reservation today and take the hassle out of ski and snowboard rentals!

Resorts Serviced:
Canyons Resort Deer Valley Resort Park City Mountain Resort

Utah Skis Races Ahead of the Competition with Shopping Feed Service

Goals:
Drive qualified traffic to the site through optimized shopping feeds
Generate revenue through traffic
Understand each feed’s performance through detailed reporting and analytics

Results:
16,598 visits to the site directly from shopping feeds in just three months
The shopping feeds are now the largest source of traffic accounting for over 35% of the overall traffic

Ski ‘N See/Utah Skis
Ski ‘N See prides itself on having over 24 years of experience in the ski and snowboard retail industry. Since opening its doors in 1987, it has been the leader in providing winter gear for snow sport enthusiasts of all ages.

In 2001, the owners of Ski ‘N See decided it was time to take their business to the next level and generate more sales in the world of ecommerce. Their first site performed fairly well, but it wasn’t very attractive and didn’t produce the numbers they were hoping for.

Finally, the company decided it was time for a change. Ski ‘N See started looking around for a better ecommerce solution with a desire to revamp the site and raise their expectations for sales. It was important that they chose a solution that would allow them to drive immediate and qualified traffic to their site. After looking at several other shopping cart solutions, it felt like the decision was easy. “Volusion filled our wish list which included an easy import/export, streamlined shipping integrations and an attractive storefront look.” In September 2010, Ski ‘N See opened their Volusion store, www.utahskis.com.

“The biggest thing we have loved about Volusion is the excellent customer service. We have had issues and I have been amazed at how quickly Volusion responds and how hard they work to resolve the problems. The availability is fantastic!”

The Challenge
After two months of battling online marketing strategies, the owners of Ski ‘N See knew they needed to call in the professionals. Their efforts were not producing the results they wanted and they were ready to achieve their goals selling online. They had a strong desire to increase their exposure online, drive qualified traffic to the site and generate the revenue they knew they could receive with the help of a professional. They wanted to use their marketing budget wisely, while attracting the right customers to purchase their products.

The Solution
After having a great experience with Volusion’s software and customer service, Ski ‘N See approached the Volusion Shopping Feed team to start marketing the site using the Custom Shopping Feed Service. At the inception of the project, Volusion created and submitted feeds that were properly formatted and optimized to drive qualified traffic to the site from six different shopping engines so that products would show up under the correct category based on the search engine criteria. Volusion regularly refreshed feed data and managed bids on major shopping engines including Amazon, Nextag and Shopzilla to ensure that the project was within budget. Budget allocations on the paid shopping engines were adjusted on a regular basis to achieve the optimal return on investment for Ski ‘N See.

The Outcome
After only three months working with the Volusion Shopping Feed team, Utah Skis saw a huge increase in traffic with over 16,598 visits and the sales to go along with it. The shopping feeds are now the largest source of traffic accounting for over 35% of the overall traffic.

“We saw a huge traffic growth from feeds. We have tried everything and the Shopping Feed service, by far, has been the most successful.”

On top of the excellent work and success of the shopping feeds, Ski ‘N See had a great experience with the Shopping Feed team at Volusion. “The experience was great! They have been quick to respond for updates and information and the monthly reports are useful too,” said Bryce Bagley, who also likes to track the success in Google analytics daily.

Thanks to Ski ‘N See for letting us feature their success and congrats on a great start with their Volusion store.

Tram skiing. Now.

 

Europe is known for its tram skiing, where at places like Verbier and Chamonix, trams whisk skiers to the tops of alpine peaks in seemingly every direction. But the U.S. has a few trams, too — Jackson Hole, Snowbird, Squaw Valley, Big Sky, Alyeska, Cannon, Jay Peak, Snowbasin, and Heavenly all have trams. And even now, in late June, you can still ski off a couple of these trams.

And by a couple, we mean exactly two: Jackson Hole, Wyo., and Snowbird, Utah, are the only resorts in the U.S. that allow passengers to bring skis and snowboards on the tram during the summer months. Many of the other resorts’ trams operate in the summer for hiking and sightseeing, but passengers are forbidden to bring skis or snowboards on board. Why, you ask?

Some places simply don’t have the snow. “Alyeska does not allow skis on the tram in the summer, and we don’t have enough snow to make it worthwhile anyway,” says Alyeska’s spokesperson Amy Quesenberry. Other ski areas have the snow, but not the infrastructure. “Even though the snow would support it relatively deep into the summer season, it’s not a product we offer as it would involve a series of lifts and some downloads to pull it off,” says Big Sky’s PR manager Chad Jones.

So, if you’re looking to get your ski on off a tram this month, head to Jackson or Snowbird. At Jackson Hole, an unusually cool and snowy spring — almost 200 inches have fallen since April 3 — has set Jackson up for an unprecedented backcountry summer season. The catch with Jackson, however, is that skiers are required to leave resort boundaries before putting equipment on and they’re forbidden to ski inbounds. And of course, skiers are expected to possess backcountry travel skills and be prepared for extended emergency response time.

At Snowbird, the tram is open to skiers from 8 a.m. 2 p.m. (from 2 p.m. to 8 p.m., it’s open to foot passengers only). Snowbird is open for skiing on weekends until July 4. Afer July 4: “You can bring your skis and snowboards on the tram, and even ski/ride within resort property on the usual runs, but it is all considered out-of-bounds/backcountry,” says Snowbird’s Emily Moench.

Ski resorts reopening in June

By Ryan Stuart
ESPN Action Sports
Archive

Thanks to lingering record snowpacks, several resorts around North America are reopening for summertime skiing and snowboarding.

BC’s Mount Washington Alpine Resort, on Vancouver Island, is reopening three runs this weekend for Father’s Day for the second year in a row. The ski area had its deepest winter on record this year with 750 inches of accumulated snow, one of the highest snowfalls anywhere this season.

“Opening on Father’s Day last year was a novelty,” says Mount Washington spokesman Brent Curtain. “We had the snow so we tried it and it was a success. This year we have even more snow, so we have to do it again. Skiers and boarders want the bragging rights of skiing in June.”

Snowbasin, Utah, reopened on June 11 and will be open weekends as long as conditions permit. This is the first year Snowbasin has opened in June.

On Thursday, Mt. Bachelor, Ore., announced that it would be reopening the Summit Express Quad July 2-4 after a record-breaking snowfall season that brought 665 inches.

Other resorts that remain open in North America include Crystal Mountain, Wash. (open weekends through June), Snowbird, Utah (open until July 4), Mammoth, Calif. (open until July 4), Arapahoe Basin, Colo. (open at least through June 19). In California, Squaw Valley, Sugar Bowl and Alpine Meadows plan to reopen for July 4 weekend.

At BC’s Mount Washington, the resort finished daily operations April 10 and shut down for good April 25 with snow still falling. “It wasn’t just quantity this year,” says Mount Washington local Chris Baikie. “What made the season even better is that the snow was quality. I had some of the best days of my life this season.”

Snow coverage remains with a 160-inch base in some spots. “If we had the staff we could probably open half the resort,” Curtain says. He added that Mount Washington is also pondering a July 1 opening to celebrate Canada Day. “It depends on the weather, but it’s looking pretty good,” says Curtain. “That would be a first for us.”

What’s to Be Done With 15 Feet of Snow in June? Utah Knows

Tom Smart for The New York Times:

These were not bitter-enders hoping to eke out runs on a thin swatch of snow. At this northern Utah resort, it is still winter. There is hardly a bare spot on the mountain. Piles of snow line the vast parking lot. With much of the country in the grip of record-high temperatures, it was 31 degrees here Friday morning. Snowbird has announced that it will be open for snow sports three days a week until July 4. And it could stay open even later.

An unusually heavy winter snowfall and a cold, wet spring have resulted in a record snowpack in much of the mountain regions of the West. Bob Bonar, the general manager at Snowbird, said the mountain received more than 775 inches of snow this season, well above its average of 500.

“We even got 20 inches of powder over Memorial Day weekend, and our current average base is more than 15 feet,” Bonar said. “The holiday may not even be the end. We may stay open a few weekends longer if the snow stays good.”

But if the giant snowpack remains a boon to skiers at Snowbird and at Snowbasin Resort about 70 miles to the north, it has been problematic to others.

Ed Chauner, director of the Intermountain Cup Mountain Bike Racing Series, said he had to change the site of a race last month because the original site, Sundance Resort, still had 10 feet of snow. A race planned at Snowbird on July 2 is also in jeopardy because, Chauner says, “there’s still 20 feet of snow on parts of the course.”

“All this weather is killing us,” Chauner said. “No one can get out and train during the week, because it’s been so cold and wet. If they can’t train, they don’t come out to race. Our rider numbers have been way down.”

The La Niña phenomenon is behind the weather anomaly, said Lindsay Storrs, a meteorologist at KUTV in Salt Lake City. In a La Niña year, she said, cooler than normal water temperatures in the Pacific off the coast of Chile leads to cooler and wetter weather in winter and spring in the western United States.

“Troughs develop along the West Coast of the U.S. when this occurs,” Storrs said. “That allows storms to continuously drop out of the Gulf of Alaska, giving the western U.S. above average precipitation.”

Snowbird’s full parking lot is testimony to the attraction of this season’s late snow.

“I have skied for 72 years, and I’ve never skied snow like this in June,” said Eric Jucker, 75, a Swiss citizen who travels back and forth from Laguna Beach, Calif., to Salt Lake City.

Martin Martinov, a Bulgarian biophysicist living in Park City, Utah, got off the tram Friday and said, “I’ve never seen snow like this that you didn’t have to hike to get to at this time of year.”

The record conditions are even attracting out-of-towners. Bradley Rieders of Woodbury, N.Y., traveled to Snowbird with his sons, 23 and 26.

“We came out here to ski and golf on the same day,” Rieders said. “We flew all the way out here just for that. The weather is beautiful, the skiing is fantastic; it’s paradise, just unbelievable.”

Snowbird has its large tram and two lifts operating, offering access to every run on the mountain. By extending the closing date to July 4, it will be open 202 days this season, a record by one day.

“There are places on the mountain that will probably retain snow all summer long,” said Emily Moench, the resort’s communications manager.

The fact that summer is still a long way off for Utah’s Wasatch Mountains works out well for the United States freestyle team, which is training at Snowbird. Scott Rawles, the moguls head coach, said the team was saving money by not having to travel to South America. Winter in the Southern Hemisphere doesn’t usually begin until August, and the only available snow in June and July is on glaciers crowded with the national teams of other countries.

“That is huge for us,” he said.

But just as the snow has hampered Chauner’s mountain bike series, it has even had an adverse effect on the overall operations at Snowbird, which likes to present itself as a four-season destination. The resort would normally be starting summer activities by now.

“Aside from the fact that the weather is cold and wet, the Alpine Slide track is buried under many feet of snow,” Moench said, referring to a popular summer attraction.

Jeff Robins, chief executive of the Utah Sports Commission, which works to attract major sporting events to the state, said the unusual weather had been particularly disruptive in the north.

“We’re seeing the golf season starting later this year,” he said, “and the weather has created issues for the spring sports that are typically played in high school and college — from tennis to track and field, soccer, baseball, softball, the weather has created challenges for competitions typically held in spring. It’s not just snow in the mountains, but rain that is affecting recreational activities like fishing, kayaking, camping, mountain biking and hiking.”

While the delay for northern Utah’s summer activities will have an economic impact on the state, it may be the least problematic of the overall weather effects.

“The snowpack we have right now is 525 percent of normal,” said Brian McInerney, the hydrologist for the National Weather Service in Utah. “The lower level snowpack from 7,500 to 6,000 feet is already gone, but the mid-elevation snow from about 7,500 to 9,000 feet is still there.”

He added: “Our soils were already saturated starting in March due to a heavy rainfall in early spring. Now, if you try to ride or hike on these soils, they will still be wet, still be saturated. If you use the trails at all, especially for mountain biking, it’s going to screw them up.”

The most serious consequence of the huge snowpack in the Wasatch Mountains may be lurking well below the summits, especially if the weather changes rapidly to the typically hot northern Utah temperatures of late June and July.

“Once it starts going, the inertia of melting snowpack goes pretty fast,” McInerney said.

The speed of the melt has state officials concerned about flooding. Some rivers have already breached their banks and inundated homes and hundreds of acres of farmland. And though snow-riders are still loving the snow, it remains a threat, a vast rush of water just waiting to pour down on the valleys below.